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Advanced Schema Types for Specialized Content

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Advanced Schema Types for Specialized Content

Advanced Schema Types for Specialized Content

The major schema types (Article, FAQ, Product) are the foundation. However, specialized AEO requires using niche types that match your specific industry. This guide covers the advanced schema types that provide a competitive edge.

1. VideoObject Schema (Visual AEO)

As AI engines increasingly include video clips in their answers, VideoObject schema is essential.

Critical Properties:

  • contentUrl or embedUrl
  • uploadDate
  • hasPart: Defines "Key Moments" in the video. This allows AI engines to jump to the exact second where you answer a question.

2. SoftwareApplication Schema (SaaS)

If you run a SaaS company, using SoftwareApplication instead of just Product gives AI engines more information about your technology stack.

Critical Properties:

  • applicationCategory: (e.g., "BusinessApplication")
  • operatingSystem: (e.g., "Web", "iOS", "Android")
  • featureList: A clear list of functionalities.

3. Dataset Schema (Research & Data)

If your content contains original research, surveys, or data tables, use Dataset schema. AI engines like Perplexity love citing raw data sources.

Critical Properties:

  • variableMeasured: What the data describes.
  • citation: Links to the papers or sources that support the data.

4. LocalBusiness Schema (Local AEO)

For businesses with physical locations, this is non-negotiable for appearing in "Where is the best..." AI queries.

Critical Properties:

  • geo: Exact latitude and longitude.
  • openingHours: Critical for real-time AI assistant answers.
  • address: Use the postalAddress sub-type.

5. Event Schema (Time-Sensitive AEO)

If you host webinars, conferences, or seasonal sales, Event schema ensures AI engines can provide "When is the next..." answers.

Critical Properties:

  • startDate and endDate
  • location: (Use VirtualLocation for webinars)
  • offers: Link to registration or tickets.

Conclusion: Orchestrating the Graph

Advanced AEO isn't about using every schema type; it's about using the correct one for the right content. By moving beyond simple Articles and into specialized types like Dataset or SoftwareApplication, you signal to AI engines that you are not just another blog, but a specialized primary source.

Ready to start? Return to the Essential Framework to ensure your foundations are strong, or use the Validation Guide to test your new advanced markup.

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