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Building Multi-Platform Authority for AEO

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Building Multi-Platform Authority for AEO

Building Multi-Platform Authority for AEO

Your website is only one signal. AI engines like Perplexity and Google AI Overviews increasingly favor "Human Voice" platforms like Reddit, Quora, and G2. If you aren't talked about where humans gather, the AI might not consider you an authority.

1. The Reddit Strategy

Reddit is currently one of the most cited platforms in Google's AI Overviews.

How to Win:

  • Subreddit Selection: Identify 5-10 "Niche-Relevant" subreddits (e.g., r/marketing or r/SaaS).
  • Help-First Mentality: Don't just post links. Answer deep technical questions with high-value comments.
  • Brand Mentions: Naturally mention your tool or brand when it solves the user's problem.
  • The "Citation Anchor": When you write a viral Reddit post that answers a common question, AI engines often "store" that answer and cite it for months.

2. Review Platforms (G2, Trustpilot, Gartner)

For SaaS and E-commerce, reviews are a primary trust signal.

  • Sentiment Analysis: AI engines "scan" review bodies to determine if your product is "Easy to Use" or "Budget Friendly."
  • Niche Keywords: Encourage reviewers to use specific terms like "The best [Category Name] for [Business Type]."

3. YouTube & Video Citations

AI engines "read" video transcripts.

  • Transcripts: Always include a full, accurate transcript in your YouTube description.
  • Chapters: Use YouTube Chapters. AI summaries often cite a specific "Chapter" of a video as the source for a step-by-step answer.

4. Digital PR & Earned Media

The "Old School" PR is back. Getting mentioned in a high-authority publication (TechCrunch, Forbes, industry trade journals) creates a massive trust signal for the AI.

The Multi-Platform Loop:

  1. Publish original research on your site.
  2. Discuss the findings on Reddit.
  3. Create a YouTube summary of the data.
  4. Get a Journalist to mention the study.

This "Four-Point" footprint makes your brand an undeniable authority for any AI engine.

Next Steps

Once you've built authority and content, you need to prove it's working.

Continue Reading: Measuring AEO Success: Analytics, Tracking & Attribution

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