Interpreting Scores
Master the visibility score and engine breakdown to understand how well your brand is represented in AI search.
The AnswerOps Visibility Score is a 0-100 metric that tells you how well your brand is represented in AI search results.
The Scoring Formula
We use a proprietary weighted algorithm that looks at three key signals across all major AI engines:
1. Direct Mentions
How often the AI mentions your brand name in its primary answer.
2. Citations & Links
Whether the AI provides a direct clickable link to your domain as a source.
3. Weight-Based Aggregation
Higher weights are given to dominant engines like Google AIO (50%) vs. secondary engines.
Score Benchmarks
- 0-30 (Needs Help): Your brand is rarely mentioned. Focus on seeding authoritative content.
- 31-70 (Growing): You have some visibility but are often missing citations compared to competitors.
- 71-100 (Mastery): You are a primary citation. Keep maintaining your content dominance.
Understanding Volatility
AI models are updated frequently. A product update at OpenAI or a core algorithm shift at Perplexity can change how they perceive your brand overnight. This is why Weekly Monitoring is critical—it helps you spot these shifts early.